Brand Identity
Cyprus Design Week 2026
Visual identity and logo built around the idea of breaking free from your own limitations, using expressive typography, vivid color and motion to give “think outside the box” a fresh perspective.
Role
Creative Direction & Design
Year
2026
The brief was to create a logo and visual identity for a festival celebrating everything from graphic and motion design to fashion, interiors and product design. It needed to bring these different disciplines together and connect with both designers and the wider public. I wanted it to capture the excitement of discovering something new and the freedom to explore ideas beyond what you already know.
I started with the cliche phrase “think outside the box” and made it physical. A black frame becomes the boundary with letters stretching and spilling beyond its edges. The contrast between the structured typography inside and the expressive forms outside captures that feeling of breaking free and seeing what else is possible.
A Cypriot limestone head connects the identity to the island’s history. I transformed it with vivid color and distortion, bringing an ancient form into a contemporary setting. The full spectrum of color reflects the mix of disciplines, people and perspectives at the festival.
Drafts
The brief was to create a logo and visual identity for a festival celebrating everything from graphic and motion design to fashion, interiors and product design. It needed to bring these different disciplines together and connect with both designers and the wider public. I wanted it to capture the excitement of discovering something new and the freedom to explore ideas beyond what you already know.
illy is a 100-year-old Italian coffee brand with a very settled visual language: red square, white script, warm Italian light. The brief was to say something new about the taste without saying anything new about the logo.
Project Type
Festival Branding
Role
Creative Direction & Design
Year
2026
Brief
The brief was to create a logo and visual identity for a festival celebrating everything from graphic and motion design to fashion, interiors and product design. It needed to bring these different disciplines together and connect with both designers and the wider public. I wanted it to capture the excitement of discovering something new and the freedom to explore ideas beyond what you already know.
Concept
I started with the cliche phrase “think outside the box” and made it physical. A black frame becomes the boundary with letters stretching and spilling beyond its edges. The contrast between the structured typography inside and the expressive forms outside captures that feeling of breaking free and seeing what else is possible.
Visual Language
A Cypriot limestone head connects the identity to the island’s history. I transformed it with vivid color and distortion, bringing an ancient form into a contemporary setting. The full spectrum of color reflects the mix of disciplines, people and perspectives at the festival.
illy Experiences imagines the coffee as an altered state. Each roast is rendered as a sculptural form that shouldn’t exist—a bloom of gold and white for the light roast, a spiral of iridescent dark for the espresso—set against black and placed into the streets of old European cities. Futuristic objects on historic stone contrast in the image which in of itself has tension in the cup. Two lines carry the campaign—Join the Dark Side for the dark roast, Taste Something Higher for the light. Executions run from full building wraps to street posters and bus shelters. The red square never moves, but everything around it does.
Art Direction
Advertising Campaign
Out-of-Home
2021
Brand Identity · Motion Design · Out-of-Home
Visual Identity for
Cyprus Design Week 2026 Festival
Cyprus Design Week is a multidisciplinary festival bringing together graphic design, motion, digital media, architecture, fashion, product design and other creative practices. I developed a visual identity that transforms the familiar instruction to “think outside the box” into something more physical,
Arts & Culture
Visual Identity for
Cyprus Design Week 2026 Festival
Cyprus Design Week brings together people from across the creative disciplines. I created a concept identity around the idea of breaking free from your own limitations, using expressive typography, vivid color and motion to give “think outside the box” a fresh perspective.
Project Type
Festival Branding
Role
Creative Direction & Design
Year
2026
Brief
The brief was to create a logo and visual identity for a festival celebrating everything from graphic and motion design to fashion, interiors and product design. It needed to bring these different disciplines together and connect with both designers and the wider public. I wanted it to capture the excitement of discovering something new and the freedom to explore ideas beyond what you already know.
Concept
I started with the cliche phrase “think outside the box” and made it physical. A black frame becomes the boundary with letters stretching and spilling beyond its edges. The contrast between the structured typography inside and the expressive forms outside captures that feeling of breaking free and seeing what else is possible.
Visual Language
A Cypriot limestone head connects the identity to the island’s history. I transformed it with vivid color and distortion, bringing an ancient form into a contemporary setting. The full spectrum of color reflects the mix of disciplines, people and perspectives at the festival.
Brand Identity
2024–2026
YSecurity
Cyprus Design Week 2026
Brand Identity
4.6x organic traffic. 5.9x engagement time. 2.5x revenue. +70% podcast downloads. Built from zero as the company's first non-engineering hire — brand identity, design system, website, content, and the entire marketing function.
Cyprus Design Week brings together people from across the creative disciplines. I created a concept identity around the idea of breaking free from your own limitations, using expressive typography, vivid color and motion to give “think outside the box” a fresh perspective.
Project Type
Festival Branding
Role
Creative Direction & Design
Year
2026